How does a midsized product company break-in to the big box retail stores like Home Depot, Walmart, and Lowes?
I suppose that the question is really one of sales approach. I have sold to lots of companies but most of my customers are OEM's with their own distribution channel. I would like to set-up my own retail distribution relationships and I really don't know anything about how the wholesale sales process to a retailer differs from the wholesale sales process to a OEM.
Asked By: markgswanson - 12/9/2005
Best Answer - Chosen by Asker
The larger retailers will be looking for a number of different things from a potential vendor... More
Answered By: onyournrvs - 12/9/2005
Additional Answers (1)
If the big box retail stores have anything to say about it, they don't. If they manage to somehow, it's through providing service that customers desire, prices appropriate to the value of the merchandise and service, and doing something the other guys just don't.
Answered By: BDOLE - 12/9/2005
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