What are the daily duties of a Brand Manager? How does it differ from a Product Manager or Marketing Manager?
I am currently a marketing manager trying to figure out the next step in my career. I have had a lot of experience in marketing communications type activities: creating collateral, press releases, managing trade shows, and promotions. I am wondering what experience I may lack on the quantitative side: managing P&L, managing product lifecycle, product mix, etc. If I am more interested in the creative side of marketing, should I stay in MarCom? Or do Brand Managers deal with both? Is there less growth potential in MarCom - job ads make it seem like an entry level profession making only around $35K.
Asked By: stanzi - 4/1/2006
Best Answer - Chosen by Asker
I am also a marketing student and from what I have gathered a brand manager is pretty similar to a product manager. They are in charge of essentially all marketing aspects of a specific product. The marketing manager seems to have broader job responsibilities such as management of marketing specialists and research... More
Answered By: Icarus8410 - 4/14/2006
Additional Answers (1)
It sounds like you are at the fork in the road of your career. Have you ever thought of starting your own business? You can then decide what you will do and when you will do it. Contact me if this interests you at all: email@example.com
Answered By: No Debt - 4/15/2006
Find job openings in your area. Apply for open job positions today.
$21/hr Start, Avg Pay $72K/yr Check Our Map of the 1700 Openings.
New job opportunities added daily. Search & apply for DC jobs now.
Click. Search. Apply. Free!
Other Career Questions
What jobs are there in the business field that are night jobs? Places and job titles please. Im have a BA in Business Admin and looking for a night job, already have a morning/day job.
Enumerate these jobs Say, patent application writting. patent application writing. In a company, what jobs are needed to keep confidential?
Content is not owned or controlled by Monster. Any content concerns should be addressed with Yahoo!
Yahoo! Does not evaluate or guarantee the accuracy of any Yahoo! Answers content. Yahoo! Disclaimer.
Best-Paying Work-from-Home Jobs
It’s easier than ever to work from home. Of course, not every job is a mobile job, and some companies aren’t interested in having their employees work from home.
2013 Marketing Jobs Outlook
The US may be facing another year of anemic hiring overall, but that won't be the case in the high-orbit world of multichannel, digital media marketing.
2013 Engineering Jobs Outlook
Engineers will find job opportunities in select disciplines in 2013, with candidates who are all-around, client-oriented businesspeople in demand.
Best-Paying Jobs by Major
What could you earn with a particular four-year degree? Find out by checking out this list of the top-paying jobs for 20 of the most common majors.
Eight High-Paying, Secure Jobs
Want to earn a good salary and enjoy a measure of job security as well? Check out these well-paying jobs on tap for fast growth in the coming years.