What is lead generation?and What specifications do I have to know if Im applying as a manager for this?

I will be having a job interview this friday as an operations manager for a call cneter. They have one campaign that will specialize in "lead generation" I am used to selling products but this is the first time I've heard of suce. What do I have to know about lead generation? And how can I impress the interviewer about this. Please help....

Asked By: jobhunter - 5/8/2006
Best Answer - Chosen by Asker
I believe it's like cold calling where you contact people and see if they're interesting in the products and then someone calls them later to do the actual selling. I was offered a job where they had soft leads which meant a letter had been sent out to prospects and if they sent it back that they were interested then... More
Answered By: mbm8377 - 5/8/2006
Additional Answers (1)
In my world, lead generation has to do with finding candidates to join our franchise system and open their own location. I use many franchising internet sites for my 'lead generation'
Answered By: rocco - 5/8/2006
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