how to work well as the product marketing manager at a ERP software company?

how to work well as the product marketing manager at a ERP software company? For example,the revenue forecast is the big headache.please give me some clues,or some weblinks.thank you very much

Asked By: supliang - 6/21/2006
Best Answer - Chosen by Asker
Wow. I actually WAS the product marketing manager at an ERP company for a whopping 7 months. Worst job I ever had. Only job I was ever fired from! (This is an indictment of the specific company and management I worked for, not the job itself----I've worked as a product manager for a manufacturing company for 9... More
Answered By: Allen - 6/21/2006
Additional Answers (1)
A basic tool to help you with forecasting is previous sales. You should see periods when sales were up and when they were down. Sometimes the peaks correspond to marketing activity like a trade show or direct mail. Other times ups and downs are caused by the seasons, especially in retail. Then there are industry... More
Answered By: Joe D - 6/21/2006
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