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What does having a "basic understanding of business principals" mean? It is a skill requirement for a job.

I am applying for a Sales Account Executive job, selling advertising for a big tv station. Skills required include valid drivers' license, reliable transportation and good driving record. College degree and minimum 2 years sales experience preferred. Highly motivated, intelligent, willing to learn and creative thinker. BASIC UNDERSTANDING OF BUSINESS PRINCIPALS. Strong presentation and communication skills. Exceptional work ethic, punctual and superior people. I don't have a clue what they mean by basic understanding of basic business principals except business are in business to make a profit. Can you give me some ideas?

Asked By: icu812 - 8/8/2006
Best Answer - Chosen by Asker
They could mean that they want their sales people to understand things like the concept of a win-win, where you are providing a good service or product to the customer (in this case your advertising air time), and they will expect to profit from the marketing they purchase from you... More
Answered By: ce - 8/8/2006
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