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what is the area of buisness that studies people to improve sales?

What are the names (position) of people (and scientists) that are hired on and by companies to study the buying habits of others to improve sales? And what classes do you need to take in college to recieve those? In 9th grade we had a class that showed us all the ways companies use to get you to buy a product, such as bandwagon, sex, etc. is this sales and advertising? You know like the proactive commercials and how they use key phrases like "you ARE beautiful underneath your acne" thats a researched phrase to play into the psyche of the consumer and get them to buy their product.

Asked By: JamesMonroe - 8/29/2006
Best Answer - Chosen by Asker
You're asking about marketing management. The diversity in marketing related positions depends on the size, goals and maturity of an organisation. Small companies often only employ sales and account managers. Bigger firms have bigger budgets, allowing them to hire market researchers, marketing managers, product... More
Answered By: Patrick - 8/29/2006
Additional Answers (2)
Marketing
Answered By: denxxchua - 8/29/2006
 
It's a company's Marketing Department, who decide how to advertise and market their product. (Advertising is part of the Marketing Dept in large companies). If you're interested in making a career in this area, it may be a good idea to speak to a careers advisor, or even contact a local company to ask what... More
Answered By: uknative - 8/29/2006
 
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