My reply isn't entirely Search Engine Optimization or Search Marketing specific; though all of my thoughts still apply. I am a Search Marketer, I market products online. The advantage I have over other advertising media isthat I have tracable results on which to measure my ROI. This means that I can use marketing more effectively because I know exactly, to the time of day and wording of an ad, how effective my marketing campaign is. As it is more effective, I save money and can either buy more advertising, or simply lower my costs completely, the ideal situation from the executive vantage point.
Search marketing is a complete niche. No one knew ten years ago that this skill would be the most sought after marketing tool ever. Search marketing makes the world go 'round.
Marketing drives a user to complete that ultimate financial transaction -- a sale. The point of sale, I submit, in a very basic way completes the cycle of supply and demand, a fundamental theory of economics.
Further, as the business continues to market products and make sales, it grows. It employs more and more people generating new products, theories, markets new ideas. Each part of business, no matter how small someone believes it to be, is essential to keeping the business alive and the economy growing. Every worker promotes business growth and allows the business to invest in itself. Growth also allows the business to invest in other things, such as it's employees; this could be in the form of higher pay or better benefits. Happy and healthy employees are the lifeblood of any company.
Tangentially, employees that are satisfied professionally are able to pursue personal goals. This could be in the form of pursuing an upper education or purchasing luxury items. Each of these puts more money, ultimately, into the economy. Additionally, happy workers have a more global effect on local, regional, even worldwide economies because the money that is earned from working toward the marketing and sale of a product can touch completely seemingly unrelated circles, such as when someone donates money (a portion of paid income) to a personal cause like b****t cancer, ALS or alzheimer's research, even support for animal shelters. The results can be staggering if enough people contribute to their favorite causes. It is a contrary concept to those earnings from gambling or drug sales, which have little to no ripple effect. Infrequently, that transaction goes beyond the single exchange.
The money earned from employment also allows people buy more necessary and expendible products including food, clothing, luxury items. With that, there is even more money placed into circulation, building a thriving and living economy. More jobs are needed to keep this supply going.
Production of goods requires materials. This ensures that many of the industries we take for granted in fishing, farming, agriculture, mining, and others are able to pay their workers. Production works, materials are turned into products and are then sold.
Marketing is the strategy behind capitalism.
I won't go into detail now; but you can see how the chain of production degrades as raw materials are depleted as we have seen in world's oil supply; we have all felt the sting of this situation at the pump. As the adage goes, "necessity is the father of invention." And, the upside to this terrible loss of oil is the new discovery of different types of fuels, including those made from corn.
I must be having a good day because to me this missive sounds fairly optimisitc! Oh well, I'll let it be! :)
Answered By: strayinma - 1/31/2007