How much money does the average publisher spend on a new author?

Im not talking about how much of an advance they give a new author, i mean how much do they spend to advertse him or her and get the word out on their book?

Asked By: peilthetraveler - 3/15/2007
Best Answer - Chosen by Asker
Publishers spend very little--if any--money on marketing and promoting the books they publish. The job of promoting a book is by and large left up to its author, who will usually try to drum up some buzz through book signings, speaking engagements, Web sites, writing articles and submitting excerpts to magazines and... More
Answered By: Carrie G - 3/15/2007
Additional Answers (2)
This varies wildly. Mostly, a new author's book will be shown to booksellers by a distributor, along with other books. The book will appear in the publisher's catalogue, if any. Apart from that... there will probably be very little individual advertising. The profit margin in publishing is so slim that it wouldn't be... More
Answered By: sallyotas - 3/15/2007
It never ceases to amaze me how people with no clue about the publishing industry feel the need to provide inaccurate information about it. AUTHORS SHOULD NEVER PAY A DIME toward publishing or promoting their own work! NEVER, EVER, UNDER ANY CIRCUMSTANCE! I don't know how much more clear that can be. If an author... More
Answered By: bardsandsages - 3/15/2007
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