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What is the role of a marketing manager of a software company selling software to an industrial machinery co.?

The marketing manager isn't doing the selling alone- with him is a sales rep and a sales manager and the 3 of us share of goal that this industrial machinery company (the people who would show include the buyer, jr engineer and production manager) will buy our software. So what does marketing manager do specifically in this kind of situation? Thanks a million!

Asked By: gaga_chick - 4/3/2007
Best Answer - Chosen by Asker
I suggest you use the "funnel model" of sales - view the sales process as a funnel, with all the possible customers for your product coming in the top and the customers who actually buy your product coming out the bottom... More
Answered By: Bill the marketing dude - 4/4/2007
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