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What do brand consultants/brand strategists do day-to-day?

Any job seems a little elusive until you've actually worked in it. I understand in general terms what brand consultancy/brand strategy is all about, and it appeals to me as a career - but what does it *actually* involve on a daily basis? And what are the best bits, the exciting bits, the challenging bits, the boring bits, the frustrating bits? What is the timescale of a typical project and how is it carried out? And what kind of people make the best brand consultants/strategists?

Asked By: la belle dame sans merci - 4/22/2007
Best Answer - Chosen by Asker
Shallow, manipulative, superficial wannabes make the best brand consultants/strategists. Day to day, they enjoy exploiting people's inherent weaknesses in order to make money, objectifying women, and making the general public feel inferior for not having something that they don't need. The most challenging part of any... More
Answered By: Emma - 4/22/2007
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