What do brand consultants/brand strategists do day-to-day?

	What do brand consultants/brand strategists do day-to-day? Any job seems a little elusive until you've actually worked in it. I understand in general terms what brand consultancy/brand strategy is all about, and it appeals to me as a career - but what does it actually involve on a daily basis? And what are the best bits, the exciting bits, the challenging bits, the boring bits, the frustrating bits? What is the timescale of a typical project and how is it carried out? And what kind of people make the best brand consultants/strategists? Asked By: la belle dame sans merci - 4/21/2007

Best Answer - Chosen by Asker
Shallow, manipulative, superficial wannabes make the best brand consultants/strategists. Day to day, they enjoy exploiting people's inherent weaknesses in order to make money, objectifying women, and making the general public feel inferior for not having something that they don't need. The most challenging part of any brand consultant/strategist's day is looking in the mirror. Rebranding ice as a must have purchase when it can be secured for free is an example of a typical project. So if you can justify selling ice to poverty-stricken eskimos experiencing social and financial hardships, and do so without worrying about the effects that plundering the world's ice will have on global warming, it might just be the job for you. Answered By: imagirl - 4/21/2007

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