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Revising my resume, and I need the best way to phrase something. Can you help?

I am looking for a concise way to phrase something that sounds intelligent. One of the tasks that I did for a marketing job was to call businesses to see if they wanted to participate in our Casino membership discount program. We would list them in a brochure along with what the member would get if they presented their card to the vendor (discounted fares for their services, etc. ). The vendor would also advertise the casino in their business. Would that be called mutual promoting? I already have a bulleted resume written up, I just want to match words in my resume with key words in a specific job description, (partner, vendor, loyalty, campaign, etc). This is what I have right now. "Strengthened partnerships with external venders through membership discounts and mutual advertising." Thank you! Thank you for everyone's input so far. And just to set the record straight... vendor can also be spelled vender (dictionary.com) which is probably why Word didn't flag it. :)

Asked By: TimMack007 - 7/2/2007
Best Answer - Chosen by Asker
"Built a greater company brand through in-house programs and network advertising." A potential employer will want to know how you helped your company... not the network, so emphasize what you did for the company. 'In-house' is to show that you can improve the bottom line without spending new money. And, alas, vendors... More
Answered By: mhaize - 7/2/2007
Additional Answers (3)
your resume should be brief (think bullet points), so i would really just list that as sales experience and elaborate at the interview if they ask.
Answered By: liebesmord - 7/2/2007
 
Cross promotion through co - branding.
Answered By: mangal - 7/2/2007
 
I noticed you mispelled "vendor" in your additional details and just wanted to point out that you need to be 100% sure there are no spelling errors on your resume. As someone who has done a lot of hiring, I would surely toss out any resumes that had spelling errors in them.
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Answered By: beth k - 7/3/2007
 
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