How to transition from Sales to Marketing?

Recently I learned of an opportunity to join a GREAT company as a Marketing Analyst in charge of print advertising. I know first hand (someone close to me works there, and formerly held this role) that most of the applicants are recent college grads with little to no "real-life" job experience but have the degree. I on the other hand am still working on my degree but have TONS of work experience. I have held a number of types of jobs ranging from Apartment Manager to Accountant to (most recently) Sales as I have been in the work force for the last 13 years. In each of the roles I've held, there has been elements of marketing - i.e. desktop publishing, market research and studys, competitor comparisons, etc. and of course in sales I've developed a number of skills as well. The person hiring (I've already talked with him) is asking me to tailor my resume to highlight my skills from a marketing perspective...and I'm stuck. Can anyone offer any advice?

Asked By: ♥ Shell ♥ - 10/9/2007
Best Answer - Chosen by Asker
First, congrats... on the opportunity you've opened to yourself and the courage to pursue a career change... More
Answered By: peterknh - 10/14/2007
Additional Answers (0)
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