How do TV networks determine TV ratings?
for example Multi Millionaire was watched by 1.2 million people last night. ?? Any ideas??
Asked By: syd_guy - 10/27/2007
Best Answer - Chosen by Asker
The service of television ratings is the domain of Nielsen Media Research, which was founded in 1923 by Arthur C. Nielsen Sr. At the time, the company measured radio audiences and made the switch to television in 1950, when the medium appeared to be the wave of the future. Nowadays, it is a monopoly in the United... More
Answered By: Thor - 11/3/2007
Additional Answers (1)
The Nielsen ratings use a sampling of people across the country who have their viewing selections recorded. It's like polling in the sense that the numbers gathered from this group of people are extrapolated to estimate how many people overall watch particular programs.
Answered By: freemasinc - 10/27/2007
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