Did You Ever Take A Radio Survey?
Did you ever get a phone survey about your listening habits? How was it? Do you remember what you said? Did you ever fill in a book on your radio listening? How was that? Do you remember your answers? Do you think the surveys you did did a good job of recording your radio listening? And do you find yourself listening more, less, or about the same to AM and FM radio now that satellite radio and computer radio are available?
Asked By: jxt299 - 11/22/2007
Best Answer - Chosen by Asker
No offense, but I think Supermim...(above answer) has missed the point. I think you are trying to get a fix on the Arbitron methodology for radio ratings which is changing gradually from a diary-based to a PPM based sample. PPM is a pager-like device that you will carry around and it will "hear" different sources of... More
Answered By: Duh - 11/22/2007
Additional Answers (1)
I had experience with the phone survey before. Lately, I answered a COSTCO survey - in the middle of the servery, I do not want to continue any more. I found that I can not even back out. You did not submit in the end, but they already took you information. It is so gross! This is what I found: Once you answer... More
Answered By: SuperMimi - 11/22/2007
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