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On a scale from 1 to 10 , how effective is sending a personalized cover letter?

On a scale ( 1 - 10 ) how effective is sending a personalized cover letter? I am trying to send my resume ( for an entry level electrical engineering job ) to many people I have updated my cover letter in a way that it looks personalized ( but it's not ) So i was thinking , maybe the best is to send 2 - 3 resumes with neatly updated /customized/personalized cover letters which will give much more return results. but I can't make up my mind yet, What should I do ?

Asked By: ThinkClearWater - 3/12/2008
Best Answer - Chosen by Asker
A truly personalized cover letter, showing knowledge of the specific business, true interest in the position that is open and personal interest in that specific employer can separate you from all those who just shotgun applications to everyone. As an employer, it shows me that you care enough to see what I might be... More
Answered By: billcroghan - 3/12/2008
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