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Ford says "Tata" to Jaguar and Land Rover?

The socialized Brits couldn't keep these firms alive and got rid of them years ago when Ford was still making a profit. Now the unions have killed Ford in the U.S., so Jag and Land Rover are bought up by Tata Corporation of India, where they still WORK for a living?

Asked By: senior citizen - 3/26/2008
Best Answer - Chosen by Asker
Unfortunately, a mass market producer like Ford could never properly exploit a niche marque like Jaguar - hence the awful re-bodied Mondeo / X-type that was always going to be a cynical exercise in rebadging that resulted in an unsatisfactory mongrel that was a little bit more than a Ford but a lot less than a Jag'.

Ford is now in trouble - for which the unions are only partly to blame, along with an absence of corporate imagination, a fleet of uninspiring and mediocre products, against the general background of a troubled US economy - and it was time to cash in some chips.

I have no problem with Tata owning Jag', as they might at least appreciate the quintessential Britishness of the product.

What is worrying folks in the 'first-world' West is that 'our' jobs, goods and services are being outsourced to 'second-world' countries, and now corporations from those so-called 'second-world' nations are able to buy up our automative heritage because we became too fat, lazy and disinterested to look after it ourselves.
Answered By: Well, you might say that...... - 3/26/2008
Additional Answers ()
Jaguar and Landrover are both complete piles of crap. Ford doesnt need them anyway, just further tarnishes their reputation.
Answered By: jess - 3/26/2008
As far as I am aware, both Jaguar and Land Rover still make a profit, which is why Ford bought them in the first place. What they didn't have was investment for new models and were losing market share as a result. Why did Tata want them? Iconic brand names and reputation. Why did Ford sell them? Because they were valuable, realisable, assets. What happens to Ford now? Watch this space.
Answered By: Chariotmender - 3/26/2008
Well, that is just great. Cheaper labor, cheaper material used to build the autos and higher sales pricing passed onto the public for a bigger profit.
Answered By: Sweet Pea - 3/26/2008
You know the world is totally upside down when an Indian company buys two British companies from a failing American one.

Who's working for who now?
Answered By: Amir - 3/26/2008
Yes, soon you can buy your first one cylinder jaguar.
Answered By: scrooge - 3/26/2008
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