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Ford says "Tata" to Jaguar and Land Rover?

The socialized Brits couldn't keep these firms alive and got rid of them years ago when Ford was still making a profit. Now the unions have killed Ford in the U.S., so Jag and Land Rover are bought up by Tata Corporation of India, where they still WORK for a living?

Asked By: senior citizen - 3/26/2008
Best Answer - Chosen by Asker
Unfortunately, a mass market producer like Ford could never properly exploit a niche marque like Jaguar - hence the awful re-bodied Mondeo / X-type that was always going to be a cynical exercise in rebadging that resulted in an unsatisfactory mongrel that was a little bit more than a Ford but a lot less than a Jag... More
Answered By: Well, you might say that...... - 3/26/2008
Additional Answers (5)
Jaguar and Landrover are both complete piles of crap. Ford doesnt need them anyway, just further tarnishes their reputation.
Answered By: jess - 3/26/2008
 
As far as I am aware, both Jaguar and Land Rover still make a profit, which is why Ford bought them in the first place. What they didn't have was investment for new models and were losing market share as a result. Why did Tata want them? Iconic brand names and reputation. Why did Ford sell them? Because they were... More
Answered By: Chariotmender - 3/26/2008
 
Well, that is just great. Cheaper labor, cheaper material used to build the autos and higher sales pricing passed onto the public for a bigger profit.
Answered By: Sweet Pea - 3/26/2008
 
You know the world is totally upside down when an Indian company buys two British companies from a failing American one. Who's working for who now?
Answered By: Amir - 3/26/2008
 
yes, soon you can buy your first one cylinder jaguar.
Answered By: scrooge - 3/26/2008
 
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