This website has a decent list with examples, should help you get started:
Advantage (depending upon implementation some of these can turn into disadvantages)
employment (1 emp/1000 tourist) (labor intensive, few administrative positions, little upward mobility.)
infrastructure development (roads, water, electricity, telecom and cybercom, but not necessarily local priorities.)
cultural preservation (economic incentives to preserve food, fashion, festivals and physical history, but these tend to be superficial elements of a culture.)
environmental protection (econ incentives to preserve nature, wildlife and urban cleanliness)
foreign exchange (generates resources to import food, pharmaceuticals, technology, consumer goods.)
development of health care services (those these aren't always available to local people.)
Disadvantages (depending upon implementation some of these can turn into advantages)
cultural destruction, (modernization (world mono-culture), freezes culture as performers, loss: language, religion, rituals, material culture.)
primary products (sun, sand, surf, safari, suds, ski, sex) (little value added, neo-colonialism)
environmental destruction (game drives, resorts: golf, ski, beach, desert, world as play ground, SUV.)
marginal employment (low skill, low wage, menial services, prostitution, drug trade, gambling, hustlers.)
low benefits (no job security, no health care, no organizing, no work safety rules or enviro standards.)
development of illegal and/or destructive economic activities (markets for drugs, endangered species, etc.)
outside hiring (skilled middle and senior management recruited out of the area and transferred in.)
concentration employment (walled resort enclaves.)
outside decision making (decisions made outside of the area, corporate dollars corrupt government.)
unrealistic expectations (divert young people from school and brighter futures.)
anti-democratic collusion (industry support of repressive governments)
land controlled by the elite (people relocated, agriculture eliminated, prohibited from N.P.)
negative lifestyle's (STD's, substance abuse, begging, hustling)
diverted and concentrated development (airport, roads, water, electricity to tourist destinations, development not accessible to locals),
little forex stays in country (airplanes, vehicles, booze, hot air balloons, generally have foreign owners),
cruises (eat and sleep on board so the economic benefits to the ports-of-call is very thin and limited.)
unstable market (fickle, affected by local and world events, generally highly elastic)
health tourism (traveling to get medical procedure at lower cost) has it own set of unique challenges, which include: Determining the credential, skills and quality of the facility and personnel. Language communication challenges on topics requiring a lot of details, sometimes even when both parties seemingly speak the same language. Different cultural issues and expectations around health care and the body. Post-treatment complications, after the "tourist" has left the facility.
Solutions (for visitor)
act to support cultural diversity
engage in activities that add value to the community
don’t do activities that deteriorate the environment
don’t engage in illegal activities
act to disperse the benefits
patronize locally (community) owned enterprises.
Solutions (for the host)
support the traditional cultural legacy
training and education in local culture, history, natural science, etc.
select development and activities that draw from local traditions and add value to the community
don’t promote activities that deteriorate the environment
don’t engage in illegal activities
adopt a program to disperse the benefits
patronize locally produced products and locally (community) owned enterprises.
make business and foreign exchange transactions transparent and efficient.
We don't really see a different list of pros and cons for tourism in rural and urban areas. Rural or urban, the result largely depend upon how the business is conducted: Are visitors coming and supporting what the community prides itself in and in a way that perpetuates and sustains (or improves) the quality of life in the community)? Are are the activities of the tourist detrimental to the values, environment and culture of the community in the long run?