SECOND EDIT: Yeah, sure Goat. Peta runs 60 minutes, the New York Times, The Boston Globe, USA Today?
Where's your actual proof about anything you've claimed? You seem to be there on every PETA related question to pimp the anti-PETA site. You're just like Richard Berman, just making stuff up solely to slander and obfuscate. Maybe you should get a lackey job with Ricky. Oh wait, you already do. =]
As Berman states himself:
Berman's strategy turns on a simple rhetorical gimmick: By employing the language of consumer freedom, he protects his client industries by demonizing (and, hopefully, discrediting) their critics -- all apparently in service of the hapless consumer. Berman has been explicit about his approach. "Our offensive strategy is to shoot the messenger," he once told Chain Leader Magazine, a trade publication for restaurant chains (whose readership presumably doesn't include too many ordinary consumers). "We've got to attack [activists'] credibility as spokespersons."
EDIT: Wow, the PETA-haters can give me (and the others who speak up for PETA) all the thumbs down they want but it doesn't change the truth of the organized malignment of the group by big money and the very people who pa-troll the internet for Berman's interests on threads just like this one trying to influence how people regard PETA by forcing herd behavior. Berman == McCarthy of the corporate world.
Read the links! ;)
PETA addresses so much more than just the extreme way animals are treated (which unfortunately is a constant, day in and day out thing).
In fact, the industry is so bothered by it that they started trying to address PETA in deceptive ways which includes the ridiculous PETA "kills" site that Sarah.Bomb included in her answer here.
The background info on that is (from another question on this I answered earlier):
What she's promoting is an industry group in sheep's clothing. That's a Rick (Richard) Berman group, "Center for Consumer Freedom" aimed at discrediting and marginalizing organizations such as PETA. Among some of their other pursuits is Mothers Against Drunk Driving, Greenpeace and more.
Who do they work for? They work for Monsanto, The meat, dairy, restaurant industries, the fishing industry, Wal-Mart, Tyson, Cargill, Dean Foods, big tobacco, the soda industry and the beer and alcohol industry among others.
Some of their scamming astroturf groups?
Center for Consumer Freedom Umbrella:
animalscam.com and petakillsanimals.com
The Employment Policies Institute
American Beverage Institute
Center for Union Facts
Employee Freedom Action Committee
Isn't it funny they name themselves after scam so much since they are such scammers?
In fact, I just found one of the tag team postings last night on the Boston Globe website. David Martosko works for Berman's scam operation and is actually in the Penn & Teller anti-Peta episode (that Penn & Teller are that easily manipulated and/or in the pockets of big industry and helping them to play us for fools has caused me to lose all respect for them -- better fools than tools).
Under Dave Martosko who is mocking Greenpeace is a comment by Gavin Gibbons commenting for the National Fisheries Institute which is another industry front. He is ironically attempting to throw doubt on a poster by saying that poster is making ad hominems even as his buddy above has made one after another about Greenpeace. This time they're trying to obscure the issue of the collapse of the fish stocks but they've also been very active trying to get people to believe there is no mercury issue or PCBs/Dioxins (Monsanto deals) in fish and they've even tried to convince pregnant women that the harm of mercury isn't worth having mentally delayed children (trying to scare us) which they say can be avoided by eating even more fish (on that one they tried to claim the March of Dimes was behind them).
See, they can't fight the groups like PETA and Greenpeace on facts so they try to do it through mocking. That the industries would resort to these tactics shows just how much more scummy they are.
Richard Berman is known as Dr. Evil, or as I like to call him, Beezlebub. He starts "charitable" groups such as Obesity Myths, or Fish Scam and solicits donations via advertising spreading the ideas the industries want you to believe. It's all about deception.
But then it gets even worse. The "charities" which get most of their money from the industries themselves such as Phillip Morris and Coca-Cola, then hire Richard Berman's consulting group, Berman & Co. to put together the campaigns. So, essentially he has drummed up his own business out of scamming all while manipulating the government rules, tax structures and the general public.
Berman's group under an entirely new incarnation has even been caught in the last few weeks spreading rumors in an attempt to get Gordon Smith re-elected as a senator.