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What is the marketing term of offering a deal to discourage service cancellation?

Is there a given name for the kind of offer customer service representatives give to customers who are contemplating canceling their current service? (Such as offering a lower monthly rate or throwing in extras to discourage a customer from canceling a cable subscription.)

Asked By: Taeria Saethori - 7/2/2009
Best Answer - Chosen by Asker
There are sections in a call center designed to save a client or the proper term would be retention. These callers are the ruthless closers that it is their job to save your business. They will offer you services and close. Most rooms will focus on the incentive and make it a soft sell. I signed up for a credit... More
Answered By: Richard Z - 7/3/2009
Additional Answers (2)
product not matter, any product we can market, with skill of marketting .
Source(s):
Answered By: Jisu - 7/2/2009
 
Perhaps "retention incentives".
Answered By: Sheri A - 7/3/2009
 
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