which feature of mcdonaldization?

Whenever you order a meal at McDonald’s, workers are instructed (and they are reminded by a sticker that says “ask…”) to ask you, “Would you like fries with that?” In this instance, which feature of McDonaldization does this represent? aEfficiency bCalculability cPredictability dControl details of each: • Efficiency – the optimal method for accomplishing a task. In this context, Ritzer has a very specific meaning of "efficiency". Here, the optimal method equates to the fastest method to get from point A to point B. In the example of McDonald's it is the fastest way to get food to customers – every aspect of the organization is geared toward minimizing the amount of time this takes. • Calculability – objective should be quantifiable (i.e., sales) rather than subjective (i.e., taste). McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. This allows people to quantify how much they're getting versus how much they’re paying. • Predictability – standardized and uniform services. "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product every time when interacting with the McDonaldized organization. A Big Mac in Columbus tastes the same as a Big Mac in Atlanta, Los Angeles or Fargo. • Control – standardized and uniform job tasks insures that workers don’t have to use their own creativity, which gives the company greater control over the workforce. This is also accomplished by replacing human labor with non-human technologies, i.e., McDonald’s uses automation to cook food at a fixed temperature for a fixed time, and keys the cash register to pictures of the food items.

Asked By: Chelsea L - 10/28/2009
Best Answer - Chosen by Asker
Can you consider that this is the easiest way to add dollars to daily sales in one easy quip per sale?.... when we are shopping hungry we always buy more. Easy mark(up). Money. Totals. More. The pounding hammer of consumerism. I call it a Wave and Gulp theory.
Answered By: Sali - 10/28/2009
Additional Answers (0)
Sponsored results
Over 483 Local Jobs Now Hiring In Your Area. $18-$87/Hr - Apply Today!
$45/hour Part-Time Job Openings. Requirements: Must Have Computer.
$45/hour Part-Time Job Openings. Requirements: Must Have Computer.
Jobs hiring near your local area. Part-time, Full-time, Work at home.

Other Career Questions

What is your current job? Why did you choose this job? What do you enjoy about your job? What do you dislike about your job? What would be your perfect job? Would you rather have this j...
3 answers - Asked By: drop pants not bombs!.♥ - 3/2/2010
Where are the jobs? Is productivity and globalization creating a permanent “recession” of jobs? My main issue is I am doing a paper for school and have no idea where to begin. I was hoping suggestions...
4 answers - Asked By: bayebd24【ツ】 - 11/21/2007
Hi ok im 19 and about to start college to do an acess course into a university. Ive been browsing through all the courses and im tottaly stuck! I thought politics but im scared ill end up with some r...
1 answers - Asked By: roseparkerly - 1/26/2009

Content is not owned or controlled by Monster. Any content concerns should be addressed with Yahoo!
Yahoo! Does not evaluate or guarantee the accuracy of any Yahoo! Answers content. Yahoo! Disclaimer.

Popular Articles

Best-Paying Work-from-Home Jobs Article Rating
It’s easier than ever to work from home. Of course, not every job is a mobile job, and some companies aren’t interested in having their employees work from home.
2013 Marketing Jobs Outlook Article Rating
The US may be facing another year of anemic hiring overall, but that won't be the case in the high-orbit world of multichannel, digital media marketing.
For Employers: Post Jobs | Search Resumes | Advertise
About Monster | Work for Monster | Advertise with Us | AdChoices | Partner with Us | Investor Relations | Social Media
Terms of Use | Privacy Center | Accessibility Center | Help | Security | Contact Us | Sitemap | Mobile
©2014 Monster - All Rights Reserved U.S. Patents No. 5,832,497; 7,599,930 B1; 7,827,125 and 7,836,060 MWW - Looking for Monster Cable? - V: 2014.1.40.24-220