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which feature of mcdonaldization?

Whenever you order a meal at McDonald’s, workers are instructed (and they are reminded by a sticker that says “ask…”) to ask you, “Would you like fries with that?” In this instance, which feature of McDonaldization does this represent? aEfficiency bCalculability cPredictability dControl details of each: • Efficiency – the optimal method for accomplishing a task. In this context, Ritzer has a very specific meaning of "efficiency". Here, the optimal method equates to the fastest method to get from point A to point B. In the example of McDonald's it is the fastest way to get food to customers – every aspect of the organization is geared toward minimizing the amount of time this takes. • Calculability – objective should be quantifiable (i.e., sales) rather than subjective (i.e., taste). McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. This allows people to quantify how much they're getting versus how much they’re paying. • Predictability – standardized and uniform services. "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product every time when interacting with the McDonaldized organization. A Big Mac in Columbus tastes the same as a Big Mac in Atlanta, Los Angeles or Fargo. • Control – standardized and uniform job tasks insures that workers don’t have to use their own creativity, which gives the company greater control over the workforce. This is also accomplished by replacing human labor with non-human technologies, i.e., McDonald’s uses automation to cook food at a fixed temperature for a fixed time, and keys the cash register to pictures of the food items.

Asked By: Chelsea L - 10/28/2009
Best Answer - Chosen by Asker
Can you consider that this is the easiest way to add dollars to daily sales in one easy quip per sale?.... when we are shopping hungry we always buy more. Easy mark(up). Money. Totals. More. The pounding hammer of consumerism. I call it a Wave and Gulp theory.
Answered By: Sali - 10/28/2009
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