consmuer perceptions of Tesco's own branded products amongst 18 - 24 year olds?

Hi, I am currently an Undergraduate student at Brunel University, carrying out research on consumer perceptions of Tesco's own branded products amongst 18 - 24 year olds. My main purpose of this study is to gain an insight into what influences them into purchasing them. NB, PLEASE FILL THEM OUT WITH AS MUCH DETAIL AS YOU CAN Thank you Below are the questions: 1.Do you shop at Tesco? If yes, why? If no, why? 2.What word would you associate Tesco with? 3.Do you purchase Tesco’s own branded products, when shopping? (if yes, “what makes you purchase Tesco’s own branded products, if no, why?) 4.In your personal view, how do you perceive Tesco Value and Tesco Finest? 5.If Tesco were out of Heinz beans, would you consider purchasing Tesco value beans? If yes, why would you? If no, why? 6.Out of the two above brands (Tesco Value and Finest), which do you purchase on a regular basis and for what reasons do you purchase them? 7.In a questionnaire I carried out previously, more that 90% of the people agree that supermarket own-branded products are socially acceptable at this present time. In your opinion, do you agree that they are socially acceptable? (if yes, “why do you think so”, and if no, why?) 8.Does celebrity endorsement (celebrities featuring in supermarket advertisements) e.g. Spice Girls featured in Tesco ad, or Jamie Oliver in Sainsbury’s ad, remove negative attributes you have had towards supermarket own branded products? (if yes, why and if no, why?) 9.Do you believe that price reflects the quality of the product? (if yes, why? If no, why?)

Asked By: - 2/10/2010
Best Answer - Chosen by Asker
1. Do you shop at Tesco? If yes, why? If no, why... More
Answered By: Lozza - 2/10/2010
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