I think there's probably a typo at Justin Bieber's web page and he or "his people" probably meant to put "Creative Artists Agency" instead of "Creative Arts Agency" there.
Creative Artists Agency (CAA) was started in 1975 in Los Angeles, California when high profile Hollywood talent agents such as Michael Ovitz and others left their jobs at other top talent agencies such as the William Morris Agency and International Creative Management (ICM) to start CAA.
Even though some of the original founders are no longer with CAA, it is still a prominent entertainment and sports agency that has headquarters in Los Angeles and offices in New York, London, and elsewhere.
CAA represents A-list and emerging stars in movies, television, music, and sports, and it is often cited as being the leading talent agency in the world. Its famous clients include Steven Spielberg, Brad Pitt, George Clooney, Oprah Winfrey, Tom Cruise, LeBron James, Peyton Manning, David Beckham, Ryan Seacrest, Miley Cyrus, Will Ferrell, Will Smith, David Letterman and many others. It is arguably the most powerful talent agency in the business.
CAA represents clients who work in film, music, television, theater, sports, and literature, and the firm's client list reads like a who's who of A-list stars. Other heavy-hitting clients include corporations such as Coca-Cola and toymaker Mattel, as well as others.
Because CAA and its agents represent writers, actors, and others in the entertainment industry, CAA was innovative and instrumental in "packaging" their clients together so certain films (such as "Rainman" and others) could be made.
In most cases, agents usually receive about 10?f what an actor or other entertainer earn because these agents are working behind-the-scenes to make the deals and arrangements which further their clients' careers. They are the wheelers-and-dealers behind the scenes so their creative clients can perform and entertain and not be bothered by the "less creative" aspects of building and maintaining their careers. This is the job of the agents at CAA and other competitor agencies. CAA and its high-powered agents and staff also provide supplemental services to their clients which include strategic planning and counseling, financing and financial planning, and consulting, etc.
To learn more about CAA, you can go to:
There are probably other articles and web pages online, as well. Also, to learn more about Scooter Braun and his discovery of Justin Biebers, etc., there's some good information at http://kidrauhl.tumblr.com/.
'Hope all of this is helpful!