Holding a marketing degree or having experience in the marketing field allows you the opportunity to work in a variety of different jobs. If you are drawn to the Internet and social media, a job in Internet marketing might be ideal. Alternatively, if you enjoy interacting with people and working with others on campaigns, you could consider a job in an advertising firm. Regardless of your personality, there is an area within the marketing field for you.
Internet Marketing Strategist
The Internet is an important if not vital part of business. A niche in Internet marketing opens the door for many marketing career opportunities. As an Internet marketer, you may work with sales, marketing communications and product marketing departments to create an online marketing strategy. Online marketing programs include email campaigns, online advertising, blogs and social media. As an Internet marketing specialist, you will design and manage these programs, analyze their efficiency and propose new strategies to develop business.
Market Research Consultant
Market research combines analytical skills with consumer behavior knowledge. As a market research consultant, you are responsible for researching a company's product, providing statistics and relating the results to management. Additionally, market research professionals survey the competition in relation to business threats and challenges. A knowledge of computers and statistics is necessary for success as a market researcher. Small businesses often outsource this duty to market research companies. Many consultants start as assistants, and after having learned the skills necessary, can be promoted to a marketing consultant.
Large corporations usually have a product manager for each of their product offerings. For example, a maker of snack foods usually has a manager who oversees only one specific product or a very specific product line, such as "pretzel snacks" or "peanut snacks." As a product manager, you will analyze sales data, create new campaigns and interpret market research studies. College grads with sales experience who are trying to break into this line of work often begin as product assistants, who report directly to a product manager.
A marketing director manages the marketing strategy within a company. Most prominently, the marketing director focuses on learning about and developing crucial market segments, or groups of consumers categorized by ethnicity, age and income (otherwise known as demographics). The marketing director finds the best ways for the company to sell to the market segment most likely to buy the company's products. As a marketing director, you will develop or oversee the development of promotional and marketing materials that will help attain business goals.
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