How important are accounting/finance skills for marketing managers?

I am currently studying a Marketing major at university. I've been reading and hearing lately that skills in accounting and finance are crucial for senior positions in marketing, for things such as customer profitability. How important are such skills for a job in marketing, and is it possible to get by with minimal/basic knowledge of finance etc? Willing to hear from people currently in the marketing profession please.

Asked By: - 5/1/2012
Best Answer - Chosen by Asker
Accounting is a very important subject. I believe that it is possible to get by with basic accounting knowledge for a certain period of time, but the lack of accounting knowledge will eventually catch up to you. And I am not surprised by what you read. Accounting is very crucial for any business related position.
Answered By: Irfan Halimi - 5/1/2012
Additional Answers (1)
no you don't i finished school with not alot of grades no college nothin and i am doin very well in marketing. Affiliate marketing working for myself , no boss tellin me what to do all you need is a really good site which provides tutoring/guidance there loads out there few tell you the really big money secrets,
Answered By: stewart - 5/1/2012
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