Hello hurrdurr :
Think a little bigger. Your experience may be better suited in a CV (curriculum Vitae). These outline a breadth of experience and serve to show what you have done as opposed to a resume that is good for outlining if you are experienced and qualified for a specific job. In either case, be sure to be thorough and to enumerate how what you did gave value to your client/boss of the assignment/job you were a part of completing. Bear in mind McDonald's and your clients each had something to gain by selecting you as opposed to your constituents.
McDonalds is a name but you also have a name and reputation. McDonald's established themselves selling hamburgers, hurrdurr is establishing him/herself to be "a resourceful web-design and graphics design consultant" "with a reputation of excellent work, client relations and continuous improvement". Your name, as opposed to McDonald's', is what really matters so be sure to include a few of your happy clients as references so whoever is hiring you can hear how great you were with them and get that much more reason to bring you on to their team.
I have linked to a great video showing how to do this below. It is called "Developing Your Value Proposition" and answers in more detail what steps to take when writing your value proposition (or resume - whatever you call it), so that the reader will understand what benefit they will have by hiring you in terms of resourcefulness, savings, time, money, etc.
"Developing Your Value Proposition"
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