I've been trying to find a career in advertising/marketing for a little while now. I always include a cover letter, to stand out a bit. Usually what I do, is have a "base" cover letter, but I change the contents of the paragraph to suit the position.
For example I applied to a position with this description and requirements:
The Account Coordinator plays a key role in the day-to-day client communication, planning and execution for a portfolio of Accordant Media’s advertising clients. In this capacity the Account Coordinator aids in development of client-facing documents and communications, helps design and implement campaigns, and facilitates communication between client and internal Accordant Media teams. The Account Coordinator will work closely with Accordant’s Analytics, Optimization and Technology teams, as well as the core Client Services group, gaining exposure to every facet of the real-time media practice.
Specific Responsibilities and Activities:
Contribute to day to day client communication and translate client objectives into campaign strategy
Develop client-facing materials highlighting the execution and performance of Accordant programs
Interface with client contacts to provide updates and insights on campaign performance
Work with Optimization and Analytics teams to devise tactical strategies and drive campaign performance
Desired Skills & Experience
BS / BA degree.
1-2 years professional experience. Experience in media, research, advertising or financial services field preferred.
Knowledge of the online media business and underlying technology and research
Strong analytical skills: must be comfortable with MS Excel and Powerpoint, data analysis, and internet technologies
Effective time management skills – ability to prioritize and meet deadlines
Must be self-motivated and able to take the initiative to get the job done
Excellent listening, presentation, written and verbal communication skills
Comfortable working in a fast-paced, demanding, and fun entrepreneurial environment
Ability to travel as required"
To which I replied with my resume, and this cover letter (name and phone number omitted)
I am responding in regard to the Account Coordinator position posted on LinkedIn.
I feel that I am right for this position because of my experience, my skill list, and my personality. Primarily, I have over 8 years of experience in selling, up-selling, negotiating and managing. This means I’ve developed excellent communication skills and can juggle multiple projects at once. One of the most important things my background in management has taught me, is that results are essential. This has made me a very metric oriented person, and makes me always quantify what I do.
In addition, my resume details that I started as a Marketing Intern at a Hispanic theater company called -------------. I took this internship, because I wanted to differentiate my experience to cater more to an advertising oriented career. My initial responsibilities were to edit and create ads. But I’ve always been the type to go above and beyond my responsibilities and do more. It ended up being a success for me, because they noticed my work ethic and an unpaid internship that was supposed to last three months, transformed into a freelance Communication Design position where I would do so much more.
I feel that a combination of being a manager and a freelance communication designer makes me the ideal candidate for this position. Being manager means I know how to talk to the team and to the client and my experience in design shows that I know how to craft a message that will be receptive to my audience.
I’m excited to talk about the Account Coordinator position and talk about what I can offer you and your organization in person. You may contact me at any time at -----, or email me at ------@gmail.com.
Thank you for your time!
What I try to do is kind of craft a story as to who I am and why I would be beneficial to them. I wouldn't want to make it completely boring which is why i chose this method. Also I know about the point of an "action close" cover letter but i'm not too fond of it. Otherwise, ANY feedback would be much appreciated and thank you for reading this.
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