Market Segments Marketing Manager Job Questions & Answers

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Hi, I've been offered a job for a large Hotel Group, looking after a market segment in the UK for 30+ properties, however, I don't know what to ask for salary. Any ideas?
1 answer - Asked By: Paul S - 2/27/2009
This applies to a manager who's been appointed to a new post which needs to be developed in order to deliver sales.
2 answers - Asked By: Invasion - 5/17/2010
My dream job is to have a office (dosent matter if its small or big or if its just a desk) and to work on a computer and get good pay. but i dont know what types of jobs have this? can you tell me some jobs:??? please and thank you
4 answers - Asked By: ily - 6/20/2010
I'm trying to decide on an art career, graphics concept is something that I'd love to do for games and films, what qualifications do you need or are recommended? Prefferably someone who has some expierience in this
1 answer - Asked By: Sean - 5/5/2013
I have decided that I want to be a piblicist, but I don't know what to get my college degree in.
5 answers - Asked By: Schmitty - 8/8/2006
I want to break into the stock market as a means to make money. I've begun buying between 1 and 2 stocks a pay period. I'm also reading books such as stock for dummies etc as a means to learn the market. So for I buy stock in places I use such as Walgreen's, chase bank etc. Is what I'm doing a good idea? Any advise please? smart comments keep to your self
5 answers - Asked By: - 10/6/2011
Shouldn't the hardest jobs pay the most? Jobs should pay based on how hard they are.
5 answers - Asked By: Tyler Durden - 12/1/2010
Hi i wish to do MBA !pls can u suggest that how can one become product manager as ther is noi such MBA specialisation for this.is job scope is better in HR than in operations?
2 answers - Asked By: pree - 4/20/2009
I know that it changes by demographics but what is the standard formula for figuring how to pay a Sales Manager's bonus? It is time for me to renegotiate my pay. Thanks a ton to whoever helps!
1 answer - Asked By: blueridge - 8/6/2008
Write one or more paragraphs to explain the market segmentation by using this example of a British painter. Here's the information. The experience of a paint manufacturer in England illutrates the strategy planning process---and how strategic decisions help decide how the plan is carried out. First, this paint manufacturer's marketing manager interviewed many potential customers and studies their needs for the products he could offer, By combining several kinds of customer needs and some available demographic data, he came up with the view of the market. In the following description of these markets, note that useful marketing mixes come to mind immediately. There turned out to be a large market for 'general-purpose paint' products, The manufacturer didn't consider this market--because he didn't want to compete with the many companies already in this market. The other four markets are called Helpless Homemaker, Handy Helper, Crafty Craftman, and Cost-Conscious Couple. The Helpless Homemaker--the manufacturer found--really didn't know much about home painting or specific products, This customers bedded a helpful paint retailer who could supply not only paint and pther supplies--but also much advice, And the retailer who sold the paint would want it to be of fairly good quality--so that the homemaker would be satisfied with the results. The Handy Helper was a jack-of-all trades who knew a lot about paint and painting. He wanted a good-quality product and liked to buy from and old-fashioned hardware store or lumber yard--which usually sells mainly to men. The Crafty Craftman had similiar needs. But these older men didn't want to buy paint at all. They wanted pigments, oils, and other things to mix their own paint. Finally, the Cost-Conscious Couple was young, had low income, and lived in an apartment. In England, an apartment renter must paint the apartment during the course of the lease. This is an important factor for some tenants as they choose their paint. If you were a young apartment renter with limited income, what sort of paint would you want ? Some couples in England---the manufacturer found---didn't want very good paint ! In fact, something not much better than whitewash would do fine. The paint manufacturer decided to cater Cost-Conscious Couple with a marketing mix flowing from the description of that market. That is, knowing what he did about them, he offered a low-quality paint (Product), made it conveniently available in lower-income neighborhoods (Place), aimed his price-oriented ads at these areas (Promotion), and of course, offered an attractive low price (Price0. The manufacturer has been extremely successful with this strategy---giving his customers what really want---even though the pruduct is of low quality. This is the information......Help me to explain market segmentation by using this British painter's case.....Please.....Urgent !!!....Thanks !!!! >.< If you are professional in marketing, please add my msn and be my good friend : kakacarmenheath@yahoo.ca I have marketing course in school, it will be great if somebody can help me and become my friend......please....>.<~
1 answer - Asked By: PrettyYoungThingCarmen - 10/1/2009
10 answers - Asked By: alearavrabel38 - 8/31/2006
4 answers - Asked By: youcantfeelthe_heat - 1/26/2008
I have created a little program that helps travelers adjust their clock on the laptops when they travel from east to west coast and back instantaneously without going to the right lower screen right click and doing it manually..that is to much hassle. I am selling it on ebay for 1$ item 280463315186 but this is specifically for people who travel a lot like sells guys and engineers and I need to target that specific segment
1 answer - Asked By: Yoni - 10/6/2010
Hi,due to losing job during the recession 6 months ago and was unable finding one during that time came across an idea to start my own possibly small business.Was thinking bout opening a car wash or property development(this one actually needs quite Lot of money to start).so have anybody got any ideas of what it could be and give an advice on how to start.Thank you yeah i think its bad time to start business also but sitting and doing nothing doing my head and please SCAMMERS dont bother leaving your messages
4 answers - Asked By: Vitalij G - 5/10/2009
Hi, I have 5 questions. Could you please answer them for me? The following is part of a job description of Risk Analyst of a retail bank’s risk department. (for Q1-3) [Risk analyst (RA) will be responsible for the development and execution of the risk strategies that will assist our key business partners achieve growth and profitability targets while maintaining the overall risk quality of our retail lending portfolios. Business partners include, Unsecured Lending, Indirect Lending, Real Estate Secured Lending and Small Business Banking.] Q1. I am pretty new to banking, and I do not understand its definition of “Business partners” . I thought what were described as Business partners in the above description should be “Business PRODUCTS/ DEPARTMENTS” instead? How a risk analyst could “partner” with “unsecured lending, indirect lending, real estate secured lending and small business banking” which I believed them to be PRODUCTS/ DEPARTMENTS? I thought business partners should be retail consumers (people), and/or institutional clients (other banks; like one should decide if Bank A should lend to Bank B?) Please correct me. Q2. In addition, I thought retail lending portfolios include “Unsecured Lending, Indirect Lending, Real Estate Secured Lending and Small Business Banking” instead of Business partners include them? But obviously, here says maintaining Retail Lending Portfolios is another responsibility in addition to assist our key Business Partners achieve growth and profitability targets. Q3. How RA could help key Business Partners achieve growth and profitability targets (sounds like sales to me) while I believed his/her job is to analyse if a bank is bearing too much loans? Another job description: [Support customer segmentation development that improves the underwriting process, enhance the portfolio’s risk-reward profile and are within the bank’s risk appetite] (for Q4) Q4. Does this mean RA should help assess the eligibility of a customer to receive their products? I found wiki definition on Underwriting is Underwriting refers to the process that a large financial service provider (bank, insurer, investment house) uses to assess the eligibility of a customer to receive their products (equity capital, insurance, mortgage, or credit). Q5. How to forecast loss rates, approval rates, response rates, utilization rates, and credit quality? Thank you very very very much in advance!!!
1 answer - Asked By: New - 2/6/2013
Everyone bangs on about equality - but in my experience the world is 1?ulture, and 99?umber-crunching: even the Arts have been colonized by parasites obsessed with money and figures, number-crunchers who stick their stinking fingers into every pie, to quantify and split everything into profits and losses, data and statistics - maintaining the stats but destroying the soul. No, it is not true that we need these people for society's good - they only do the jobs to keep roofs over their heads and could easily be replaced. As children we are imaginative, at what point do we become robots? School children do not fantasize about becoming payroll managers or data input clerks - they dream of being singers, footballers or Hollywood stars! They do not have posters of Local Government officials on their walls - but of popstars or historical icons. Does this not tell us that boring grey-suited morons are not to admired? Does this not tell us that the dull and ignorant bureaucrats are second best? Who decided that bean-counters should be well paid? Why not discourage pen-pushing just like drug-dealing or house burglary? It causes more problems than the two combined - and for every criminal s*****g we can be sure there will be a pen-pushing solicitor working out ways to defend them. Even bureaucrats, when they get home from work, will watch films or sports, or even read books - do they not see, then, that it is the Arts, and the imaginative pleasures of life that are important, not their soulless bean-counting? Why should civil servants dictate school budgets? Why should efficiency count more than cultural worth? Why can it not be artists and poets who enjoy influence and freedom, while nit-picking statisticians are trampled in the dirt? It cannot be said that figures and bureaucracy have benefited the world - all our institutions are outdated and corrupt, and have led to financial collapse! Ever since Ancient times expression has been stifled and distrusted, and life has been sliced and segmented into graphs, charts and numbers. When people talk about the Holocaust, one of the most horrific elements is almost always acknowledged to have been the notorious efficiency with which it was administered - as with all horrendous dictatorships. Why, then, should this pedantry be admired when it appertains to thick, mumbling, monosyllabic clerks and tax inspectors? Why are people unable to attend drama school and arts classes due to prohibitive costs, whereas any oaf can clamber into admin? Why must hospital clerks often "earn" more than nurses - even though the clerks would ditch their jobs tomorrow if they won the lottery, while nurses are often loyally committed? Why must people who are educated and intelligent take instructions from bean-counters who have never even read a book? Why must vital care homes and dialysis units be closed down on the orders of bean-counters, when the great figures of humanity such as Jesus Christ and Martin Luther King have shown that it is quality, not quantity, that matters - and decency, thought and love, instead of cold efficiency, that make the most positive difference? Why must the world be strangled by bureaucracy?
8 answers - Asked By: Z - 5/24/2010
1 answer - Asked By: agaliga - 5/15/2006
This is the question of economic & social environment subject for MBA exam.
1 answer - Asked By: saumya - 9/29/2010
1 answer - Asked By: Himanshu - 8/8/2009
Greetings! I'm currently pursuing a MBA at University Business School, Panjab University, Ludhiana, India and I am looking for a short term job opportunity (8-10 weeks or more) with an international organization. My area of interest is HR and Marketing.Please guide.
1 answer - Asked By: Priyanka - 9/19/2011
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Marketing Career Tools

Marketing Manager - Market Segments

Salaries

$48,000.00 - $132,250.00
Typical Salary for Marketing Manager - Market Segments
(520 Respondents)
Source: Monster.com Careerbenchmarking Tool

Education / Training

Bachelor's
47.1%
Master's
42.9%
Some College Coursework Completed
3.5%
Associates
2.2%
(312 Respondents)
Source: Monster.com Careerbenchmarking Tool

Marketing Manager - Market Segments

Generates revenue and profits by planning and meeting market segment sales plans; managing staff.
Rate of Growth
11.70 %
Size of Industry in 2006:
342,000
Source: Bureau of Labor Statistics, May 2006

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