Vice President Of Brand Marketing Job Questions & Answers

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I am currently a marketing manager trying to figure out the next step in my career. I have had a lot of experience in marketing communications type activities: creating collateral, press releases, managing trade shows, and promotions. I am wondering what experience I may lack on the quantitative side: managing P&L, managing product lifecycle, product mix, etc. If I am more interested in the creative side of marketing, should I stay in MarCom? Or do Brand Managers deal with both? Is there less growth potential in MarCom - job ads make it seem like an entry level profession making only around $35K.
2 answers - Asked By: stanzi - 4/1/2006
Interested in information for the Southeast areas, also.
1 answer - Asked By: M M - 3/24/2007
1 answer - Asked By: Bill - 10/11/2011
I have an English degree. That's about all I can say about that. How do I find out if a bank has a vacancy? p.s. is working at a bank really dangerous O_o
1 answer - Asked By: - 11/20/2011
I know different vp's of marketing have different jobs, but i was wondering what you guys know about some vp's of marketing. if you could tell me their job and what company or what their company does it would be greatly appreciated. thanks
1 answer - Asked By: Ethan R - 8/24/2008
Would you say that being a marketing manager is hard?? Do you work independantly? what if your not good in math right now but your pretty good in english? would you say to pursue this career? what companies can a marketing manager work for? do they make more money in canada or the U.S?
1 answer - Asked By: Sugar S - 7/2/2008
I saw this article online just today, see what is happening to apple. Apple goes completely nuts, switches Macs to Windows Business and Law By Christian Zibreg Friday, April 03, 2009 Cupertino (CA) - Starting next week, every new Mac sold will come preloaded with a copy of Windows Vista Premium, the result of a new direct licensing agreement between two fierce rivals. OS X Leopard will be still offered, albeit as a paid upgrade. Some analysts and investors are worried that Apple's switch to Windows signals the end of Jobs' era and others suspect the CEO himself, who is on a medical leave, plotted this Windows switch as a way of ensuring the long-term success of the Mac platform once he steps down. Needless to say, the loyal Mac base is enraged. Fumed users are accusing the Mac maker of betrayal, warning that favoring Vista at the expense of the company's own operating system will take away Mac's shine and appeal, reducing the system to a pretty, but otherwise dull beige box. Apple and its arch rival Microsoft have reached a game-changing licensing agreement that will see the Cupertino-based consumer electronics giant preload Windows Vista as the default operating system an all Macs, starting next week. The startling announcement arrives after quiet but intense negotiations between Microsoft's CEO, Steve Ballmer, and Apple's operations chief, Timothy Cook. According to early reports, Apple had desired to preload every Mac with a copy of Windows Vista Ultimate, though were negotiated into Vista Premium. "We are super excited to empower Mac users with Windows Vista Premium, nearly the most feature-complete Windows version ever," Cook said in a statement. "We thank our friends at Microsoft for their continuing commitment to the Mac platform. Preloading Windows on every new Mac sold removes the fear of switching. It's our insurance policy - whether you need it or not," he said. Apple's switch to Windows will not hike Mac prices up. The company said all new Macs will boot Windows Vista out-of-the-box. OS X Leopard will not be provided unless customers purchase the $129 operating system separately, and then install it on their own. Many analysts are shocked by the news. A high-profile Mac analyst, Gene Munster, is convinced Jobs is losing control over Apple. "The Mac OS X is heart and soul of the Mac user experience," Munster said, warning that preloading Vista on Macs at the expense of OS X will impact brand loyalty severely. "Apple is handing over control of the most important aspect of the Mac user experience to its rival," he said. "Mac users will never forget this." Some Apple investors are allegedly prepping a lawsuit and will demand that most of Apple's board of directors step down. Some investors suspect that Timothy Cook, who is currently in charge at Apple while Jobs is on his medical leave, may have ousted Jobs and seized control of the company. They remind us that prior to joining Apple, Cook served as vice president of Corporate Materials at Compaq. Ex-Apple employees now claim Cook has been pushing Jobs to license Mac hardware to OEM vendors ever since he was hired. Cook allegedly thinks this would enable Apple to post double-digit market share gains. According to these sources, the two executives often fought over the matter of Mac clones, but the intense meetings always ended with Jobs threatening to show Cook the door. "There is clearly bad blood between Steve Jobs and Timothy Cook," Munster warned. "It's the saddest day for Mac users in Apple's entire history," said Eliza Block, a 31-year old philosophy graduate student at NYU who wrote the popular 2across crosswords iPhone program. "The empire of evil has taken over," she said. But there is another facet to this story. Some industry watchers closely associated with Apple's plans point their fingers at Jobs. They claim the CEO himself plotted and personally approved the Windows switch, and then deliberately stepped out of view allowing Cook to take the fall. One source told TG Daily, "Jobs temporarily appointed Cook to shield himself from public criticism." At the end of the day, when dust and high tensions cool down, both Microsoft and Apple will profit from the move. Microsoft has its new business with Apple that will boost Vista's licensed sales. Apple will also profit from forcing new Mac buyers into the $129 OS X Leopard purchase, since the operating system will no longer come preloaded on every new Mac free of charge. End users get piece of mind by having the best of both worlds. What do you think? Will you run Vista on your new Mac? Or would you rather capitulate and be taxed an additional $129 to get OS X Leopard with your new Mac? Is Apple's Windows switch spelling doom for the platform, or is this a long overdue first step in the right direction? Share your thoughts in the comments section.
3 answers - Asked By: - 4/4/2009
I looked up the vice president of Hersheys and there is no david quirk My name is David Quirk, I am Vice President, Corporate Affairs of (Hershey Foods Corporation). ABOUT HERSHEY FOODS. The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. Hershey offers such iconic brands as HERSHEY'S, REESE'S, KIT KAT, TWIZZLERS and ICE BREAKERS as well as the smooth, creamy indulgence of HERSHEY'S BLISS chocolates among several other unique products. A Company whose mission is to be a focused food company in North America, and selected international markets, and a leader in every aspect of our business. Our goal is to enhance our #1 position in the North American confectionery market, to be the leader in U.S. chocolate-related grocery products, and to build leadership positions in selected international markets. I got your resume and it has been reviewed, I did appreciate it, thanks for applying for the post. I'm looking for someone that can be trusted and reliable, someone with good understanding and working skills, and i have no doubt that you will perform as expected, Hence You are being recruited as my Personal Assistant ! ** This position is home-based for now, and flexible while we relocate to our permanent office, Working with me is basically about instructions and following them. Job responsibilities will include but are not limited to: directly assisting me in all personal matters; maintaining company/Personal records, basic book-keeping, data entry. ** Running personal errands, supervisions and monitoring! Scheduling programs, flights and keeping me up to date with them. Acting as an alternative telephone correspondence while I'm away. Making regular contacts and drop-offs on my behalf. Handling and monitoring some of my financial activities. * Basic wage is $700 Weekly. (Not Negotiable) HERSHEY'S CORPORATE SOCIAL RESPONSIBILITY Building on Milton Hershey's legacy of commitment to consumers, community and children, we provide high-quality Hershey products while conducting our business in a socially responsible and environmentally sustainable manner. As part of the social and humanitarian obligation to the community, the company recently embarked upon a computer literacy program aimed at educating the kids at Foster home, the basic computer skills. It is my duty to ensure that such obligation is met. I'm sure you'll understand I tend to have a very busy schedule at this point, meanwhile, the company distributed few computers to the missionary home (Foster care) in Canada. we got information that the computers all malfunctioned so i had to go there to supervise, hence, I am presently in Canada. I will be here for now till am through with them. It is my intention to task you with basic chores/duties while i am away. Recall that this position is often not office based because of my frequent travels and tight schedules, its flexibility means that there will be busier weeks than others, so it's a little difficult judging the exact number of hours you'll be doing per week. Your Weekly wage of 700 dollars is fixed, and not negotiable. I require a convenient, one-stop service to accomplish my personal and business tasks. I hope we can meet up with the workload eventually, as i have lots of works piled up presently and a number of unattended chores which you can immediately assist me with. Permit me to use the coming days to test your efficiency and diligence towards all this, also to work out your time schedule and fit it to mine. I really need to find the perfect person for this job, I have no reservation that you can take up the challenge and on the long run we should have a relatively sound working relationship ! I am glad you are willing to work with me and i promise to be a good Boss, and not a demanding one. I require total discretion, honesty, and loyalty from you. I will arrange for a personal one-on-one meeting with you on my arrival. Be prepared to meet with me. However, in line with the monthly Humanitarian obligation of the company which is central to visiting Canada, the company is donating gifts and several other items to the kids at the Foster home, while i am away, you will be handling this responsibility/duty on my behalf, and in my absence ! This is going to be your first assignment, Let me put you to test! As for the gifts, and items to be bought for the kids, i will send you a list and description of the items, alongside delivery address when purchased. Note that you are not to use your personal funds, rather, the accountant will issue you a 'Certified Company Check to execute the task with, and complete the assignment.
3 answers - Asked By: Aaron M - 9/26/2011
I saw this article online just today in Business and Law, see what is happening to apple. Apple goes completely nuts, switches Macs to Windows Business and Law By Christian Zibreg Friday, April 03, 2009 Cupertino (CA) - Starting next week, every new Mac sold will come preloaded with a copy of Windows Vista Premium, the result of a new direct licensing agreement between two fierce rivals. OS X Leopard will be still offered, albeit as a paid upgrade. Some analysts and investors are worried that Apple's switch to Windows signals the end of Jobs' era and others suspect the CEO himself, who is on a medical leave, plotted this Windows switch as a way of ensuring the long-term success of the Mac platform once he steps down. Needless to say, the loyal Mac base is enraged. Fumed users are accusing the Mac maker of betrayal, warning that favoring Vista at the expense of the company's own operating system will take away Mac's shine and appeal, reducing the system to a pretty, but otherwise dull beige box. Apple and its arch rival Microsoft have reached a game-changing licensing agreement that will see the Cupertino-based consumer electronics giant preload Windows Vista as the default operating system an all Macs, starting next week. The startling announcement arrives after quiet but intense negotiations between Microsoft's CEO, Steve Ballmer, and Apple's operations chief, Timothy Cook. According to early reports, Apple had desired to preload every Mac with a copy of Windows Vista Ultimate, though were negotiated into Vista Premium. "We are super excited to empower Mac users with Windows Vista Premium, nearly the most feature-complete Windows version ever," Cook said in a statement. "We thank our friends at Microsoft for their continuing commitment to the Mac platform. Preloading Windows on every new Mac sold removes the fear of switching. It's our insurance policy - whether you need it or not," he said. Apple's switch to Windows will not hike Mac prices up. The company said all new Macs will boot Windows Vista out-of-the-box. OS X Leopard will not be provided unless customers purchase the $129 operating system separately, and then install it on their own. Many analysts are shocked by the news. A high-profile Mac analyst, Gene Munster, is convinced Jobs is losing control over Apple. "The Mac OS X is heart and soul of the Mac user experience," Munster said, warning that preloading Vista on Macs at the expense of OS X will impact brand loyalty severely. "Apple is handing over control of the most important aspect of the Mac user experience to its rival," he said. "Mac users will never forget this." Some Apple investors are allegedly prepping a lawsuit and will demand that most of Apple's board of directors step down. Some investors suspect that Timothy Cook, who is currently in charge at Apple while Jobs is on his medical leave, may have ousted Jobs and seized control of the company. They remind us that prior to joining Apple, Cook served as vice president of Corporate Materials at Compaq. Ex-Apple employees now claim Cook has been pushing Jobs to license Mac hardware to OEM vendors ever since he was hired. Cook allegedly thinks this would enable Apple to post double-digit market share gains. According to these sources, the two executives often fought over the matter of Mac clones, but the intense meetings always ended with Jobs threatening to show Cook the door. "There is clearly bad blood between Steve Jobs and Timothy Cook," Munster warned. "It's the saddest day for Mac users in Apple's entire history," said Eliza Block, a 31-year old philosophy graduate student at NYU who wrote the popular 2across crosswords iPhone program. "The empire of evil has taken over," she said. But there is another facet to this story. Some industry watchers closely associated with Apple's plans point their fingers at Jobs. They claim the CEO himself plotted and personally approved the Windows switch, and then deliberately stepped out of view allowing Cook to take the fall. One source told TG Daily, "Jobs temporarily appointed Cook to shield himself from public criticism." At the end of the day, when dust and high tensions cool down, both Microsoft and Apple will profit from the move. Microsoft has its new business with Apple that will boost Vista's licensed sales. Apple will also profit from forcing new Mac buyers into the $129 OS X Leopard purchase, since the operating system will no longer come preloaded on every new Mac free of charge. End users get piece of mind by having the best of both worlds. What do you think? Will you run Vista on your new Mac? Or would you rather capitulate and be taxed an additional $129 to get OS X Leopard with your new Mac? Is Apple's Windows switch spelling doom for the platform, or is this a long overdue first step in the right direction? Share your thoughts in the comments section.
3 answers - Asked By: - 4/4/2009
Communication strategists, advertising account executives, media liaison officers, publicity officers, political media advisers, advertising copywriters, community relations managers, media researchers, and marketing communication specialists.
2 answers - Asked By: murkle - 7/7/2008
What are some other postions
1 answer - Asked By: dazzlenstars - 4/12/2009
Mr. S Thakar, president of Thakar Manufacturing Company (TMC), and Mr.K.Mirachandani, Vice-President, were discussing how future economic conditions would affect their product, which is vacuum cleaner. These vacuum cleaners are very popular items sold in the local as well as regional market. They were particularly concerned about inflation, which was causing their costs to increase at an alarming rate. The input material costs had gone up. TMC had increased the prices of their products last year (by 10?and felt another price increase would have an adverse effect on sales. There were at least 5 known competitors in the market. Besides, there are at least 20 other local brands available in the market, mostly labeled as coming from an unorganized sector. TMC wondered if there was some way to reduce costs in order to maintain the existing price structure and yet be competitive. The product is targeted at the middle and upper middle class. The middle class segment is highly price sensitive. Suggest ways to fight this situation. some innovative ideas, cost cutting, saving costs for the company.
1 answer - Asked By: venkat s - 4/11/2009
Sales/ Marketing/ Management/ Operation/ Real Estate Acquisition/ Financial Analysis Real Estate/ Marketing/ Advertising/ Product Branding/ Community Relations/ Acquisition & Development Financing/ Project Management/ Health care/ Wine & Spirits/ Real Estate Government Entitlement/ Permitting Real Estate/ Utilities/ Green Industries/ Energy/ Business Development/ Client Relations/ Finance/ Product Promotions/ Tabacco/ Regional Real Estate Evaluation/ PROFILE Experienced high-level manger, developer and salesman. Twenty-five years of involvement in real estate, retail, construction, hospitality, technology, safety, and medical support industries. Executive with a proven record of simultaneously handling multiple diverse responsibilities. Able to achieve the goals of a particular business venture, and adapt to the client customer relations associated with that business. Assertive, proac-tive professional with experience. A proven track record of closing sales, farming new clients, and growing revenue from new and existing accounts. Accomplishments reflect attention to detail, policies, regulations and procedures. Highly personable approach to providing superior customer service, identifying and antici-pating customer needs. EXPERIENCE BP Deep Water Horizon Oil Spill Recovery 2010 -2010 Division head of offshore skimming vessels for the Gulf. Managed procurement, logistics, communications, contract evaluation and negotiations, foreign liaison, safety, and technical equipment. Managed an operation with a one hundred million dollar budget. Responsible for over one hundred personnel. Rapidly learned new skills, procedures, technologies, policies and regulations. Learned and adapted skills to respond to the greatest man made disaster in United States history. Vice President, Byrd Corporation, Saint Petersburg, Florida1998-2010 Recruited to create a land development division for an industry leading Real Estate Development Company. Managed an entity that handled acquisitions, entitlement, planning, permitting, marketing, financing, con-struction, contract negotiations, community relations, governmental compliance, and sales of several master planned communities and commercial developments. Staff of five project managers (5), support staff (15) and independent contractor / professionals (100+) Owner & General Manager, Greater Florida Rehabilitation, Clearwater, Florida1996-1998 Established and operated a certified Medicare licensed rehabilitation clinic. Created and implemented poli-cies for clinic procedures, client relations, medical billing, budgeting, marketing and financial strategies. Ex-panded clinic growth through networking and prospecting Regional Sales Director, E&J Gallo Wines / Bayou Beverage, Houston, Texas1994-1996 Reported directly to the President. Supervised District Managers (15), Sales Representatives (150), and support staff(175+) through daily account planning, weekly sales meetings, sales seminars, territory man-agement oversight, market share growth research and implementation of strategic marketing. Collaborated with owners and producers of portfolio products to maximize marketing and development of new products. District Manager, E&J Gallo Wines / Quality Distributor, Houston, Texas1991-1993 Hired, trained, and managed a staff of ten salesmen and additional support staff in the sales of portfolio products. Instructed team on how to manage effectively manage districts, farm new customers, grow exist-ing accounts, close sales, conduct wine tasting, marketing and sales seminars, and maintain clients’ ser-vices and satisfaction. Consistently exceeded sales goals every quarter. Wine Sales Representative, E&J Gallo Wines / Block Distributor, Austin, Texas 1990-1991 Honored as Sales Representative of the year. Recruited by Gallo through their national recruiting program. Responsibilities included developing new accounts, implementing sales presentations, calling on major re-gional and national accounts, growing revenue from accounts, positioned products to corporate standards, developing and implementing marketing strategies with retailers, educating retailers and profit potential. Education - Florida State University, Tallahassee, FL - BS - Economics / Business Interest - performing arts, reading, networking, travel, music and family time with my wife and twins
2 answers - Asked By: Brant - 12/6/2010
We all know about Bill Rancic and his 'success' but other the other still employed by Trump?
2 answers - Asked By: cameronprior - 12/16/2005
This is my first big job interview. I am interviewing at a school to be an adaptive physical education teacher (working with mentally and physically disabled kids to get them involved in sports). My old suit is tight at the shoulders so i'm just getting everything new. I was looking at this Suit from J.Crew http://www.jcrew.com/mens_category/suiting/allludlowsuits/PRDOVR~18613/18613.jsp , pared with a nice white spread collared shirt. What i need help on is a pattern of tie. Please provide links (brand does not matter). If it helps, I'm 5' 10", Italian, athletic build, dark brown hair/eyes. (I know some fashion people like to pare with the type of person) To clarify, I am not planning on buying a suit online, that is just the one I liked in the store and am considering on buying.
3 answers - Asked By: eagleirunner - 6/5/2012
Doesn't this pretty much sum up how ridiculous this "reform" bill is?? As in no reform at all. http://www.nytimes.com/2009/11/16/business/16drugprices.html?_r=1&hp Even as drug makers promise to support Washington’s health care overhaul by shaving $8 billion a year off the nation’s drug costs after the legislation takes effect, the industry has been raising its prices at the fastest rate in years. In the last year, the industry has raised the wholesale prices of brand-name prescription drugs by about 9 percent, according to industry analysts. That will add more than $10 billion to the nation’s drug bill, which is on track to exceed $300 billion this year. By at least one analysis, it is the highest annual rate of inflation for drug prices since 1992. The drug trend is distinctly at odds with the direction of the Consumer Price Index, which has fallen by 1.3 percent in the last year. Drug makers say they have valid business reasons for the price increases. Critics say the industry is trying to establish a higher price base before Congress passes legislation that tries to curb drug spending in coming years. “When we have major legislation anticipated, we see a run-up in price increases,” says Stephen W. Schondelmeyer, a professor of pharmaceutical economics at the University of Minnesota. He has analyzed drug pricing for AARP, the advocacy group for seniors that supports the House health care legislation that the drug industry opposes. avail......Do you honestly think passing more useless "reform" (that cost A TRILLION FKING DOLLARS) is the solution?? When premiums, drug prices, and availability will remain basically the same (or be worse)?? ArRo.........So isn't corporate personhood the REAL problem?? ArRo....."So should we criticize this administration for trying to do SOMETHING to rein in these greedy corporate CEO's?" Also cutting backroom deals with industry lobbyists is hardly an attempt to "rein" in anything.
7 answers - Asked By: Obama's War on Journalism IS REAL - 11/16/2009
I am considering a Masters in Engineering Management at Tufts Gordon Institute (Tufts School of Engineering). I'm 27 with a BS in Chemical Engineering, and currently work in Industrial Controls (Controls and Automation). I am trying to decide whether to apply to this program. A few things in particular worry me: 1) Tufts itself is a great school, but when I do a search for Tufts Gordon Institute or the MEM program, I find little or no info (outside of Tufts itself) on the program. I realize this isn't as "brand name" as MIT (which I think is overpriced), but I am a bit worried about name recognition. Is the Gordon Institute well regarded? 2) The MEM itself is a relatively new degree. It is an alternative to an MBA. I realize that with an MBA I may get more opportunities to jump careers and I will be boxing myself into Engineering if I get this. That said, I am concerned prospective employers will look at my resume and say: "What the heck is an MEM?" Is it worth it to invest in this kind of degree. 3) Tufts has in its favor the cost / reward ratio benefit. This program is roughly $40k for 2 years (part-time), which is about $20k a year, pretty reasonable considering I make a pretty good salary currently (just paid off $50k in undergrad loans over 5 years). Someplace like MIT on the other hand, while I am fairly certain I could get into, is $40-70k a year. Not quite certain I would get all that much (besides a professional network and the brand name) more out of MIT. Plus they only offer full time programs, and that's a lot of lost wages I could be making. I'd prefer feedback from other Engineering professionals or others in the industry. MEM program Link: http://gordon.tufts.edu/engMgmt/MSEM/index.asp Thanks!
2 answers - Asked By: cuitarded - 9/11/2012
George Bush Seniıor openly delares their intentiıons yet New world Order is refered to as Consiract Theory I suppose the Bilderberg group who plot against us is also a Conspiracy Theory? Does this go for anything out there Fema Kamps were once refered to as Conspiract Theory,s Now they are in your face? These Decreit old f***s sit behind closed doors and plot our demise? They want to remove 90?f worlds population we should start with them and their lot?It appear we stand for the five card trick from the Bankster who openly Rob us to our Political Leaders? USA are now arming and training Rebels to overthrow another nation time this War Mongering was put to rest? Sep 11 was an Inside Job how about a investigation held by Another Country if US Gov is involved they should hardly be given the ability to investigate themselves? Who were the High Jackers show the proof USA? Not the so called indistructable Passport found convienently at WTC & No Plane hit WTC7 so what brought this Building down in the same manner? An Open investigation is needed if for nothing else to settle the matter once and for all? lest we forget the ones who died and to this day dying from pollution? USA Stand up for the first responders? Where is Justice NOT Just-us Criminals should be held accountable not allowed to claim the 5th and walk?
8 answers - Asked By: Skip - 9/11/2012
I mean for real , not a storyline. don't get me wrong , vinnie mac is a good guy , but he is really starting to hurt his own company and the business. i think , he may be starting to lose it , and taking things way to seriously. he won't let anyone who is involved w/ Hogan's new CCW show EVER work for WWE again. he is letting the creative team come up with some messed up storylines(jeff hardy SS). the WWE magazine has started photo shopping out tattoos(Cm punk's pepsi , taker's throat) and logos of other things (the cubs logo on punk's hat) SvR has taken half of punk's tattoos away in the past 2 years in the game. he wouldn't show HHH losing or getting beat up leading up to the SvR release. this has got to stop.
6 answers - Asked By: To live and die - WWE 4 Life™©® - 12/2/2008
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Vice President - Brand Marketing

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Source: Monster.com Careerbenchmarking Tool

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Master's
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Some College Coursework Completed
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Vice President - Brand Marketing

Optimizes marketing actions among corporate divisions by integrating brand name usage and advertising.
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Size of Industry in 2006:
178,000
Source: Bureau of Labor Statistics, May 2006

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